fresh law

stop walking on eggshells + get back in the groove
conflict management for business partners

who you are

The old way of business is out: competitive and cutthroat.

The future of business is here: community + collaboration.

And you’re an entrepreneur who’s willing to navigate the ups and downs of business partnerships.

Rather than continue to clash, you’re ready to reignite your excitement for entrepreneurship and the partnerships that built your business.

As a lawyer, I’ve seen a lot of conflict up close. Especially between co-founders + business partners.

As a past co-founder, I’ve been there myself.

You know even the strongest business partnerships have ups and downs, especially when there’s transition:

  • your personal circumstances change

  • a new partner changes the dynamic

  • you’re in growth mode but can’t agree on the next strategic move

When this happens, you don’t want to walk on eggshells.

Instead of avoidance, stress and nights spent tossing and turning, you want:

  • enhanced communication

  • de-escalation

  • a return to business better than usual.

That’s where I come in.

I help you manage conflict so you don’t burn bridges.

 

When we work together, we don’t default to the usual approaches which can:

  • make conflict worse.

  • divert a ton of time, energy, and money away from the business.

  • offer outcomes that are uncertain or unsatisfactory.

Instead, we use the new approach.

One where lawyer-ing the other person is your last resort.

Communication is your first step.

 

At its simplest, I help business partner talk to one another, even (and especially) when you’d rather avoid.

 

Did you know almost 75% of new businesses fail because of internal conflict?

Even if they don’t end up in court, they don’t fulfil their potential.

 

That’s what I call a worst-case scenario.

You don’t want a worst-case scenario.

You want to thrive.

 

I can help you do that.

how it works

I usually work with clients in one of two ways.

  1. One-time strategic session - we work together in a deep dive session about a current or immediate issue. You’ll get strategic advice and practical tips so you can implement next steps after we wrap up. This option offers:

    - private + confidential advice
    - a problem solving approach to urgent or immediate issues
    - an objective perspective
    - clarity on the overall situation
    - a preview of how a third-party can assist
    - virtual or in-person services available

    After the session, you’ll receive a heat map that highlights issues, risks + opportunities identified in our session.

  2. Problem solving partnership - we work together on an ongoing basis, billed monthly. We have regular meetings along with support by phone and email. With this option, you receive:

    - an ongoing objective perspective as new issues arise
    - advice, coaching and facilitation for communication on an ongoing basis
    - supported development of constructive communication skills
    - a legal + problem solving partner who understands your business and the dynamics within it
    - flexible solutions - pause or cancel anytime (fees billed on a pro-rated basis up to that point)
    - virtual or in-person services available

    Ideally, with this option you’ll build skills and habits so that you don’t need me anymore!

get started

There’s a four-step process for every new client:

  1.  Book a Discovery Call – There’s no charge, no commitment and everything we discuss stays private + confidential.  This lets us explore the issues, check if we vibe, and chat in more detail how we could work together. I’ll speak up if I think a different approach or another professional in my network is better suited.

  2. Choose a Service – I offer one-off strategic sessions or ongoing advice and support that is billed monthly. All services available virtually or in-person.

  3. Sign a flat-rate contract – No surprises here! I charge a flat-rate fee that is discussed and agreed upon up front. Remember, the monthly option can be paused or cancelled at any time (fees to be billed on a pro-rated basis up that point).

  4. Get Started – Then we jump in with regular check-ins, email support, facilitated sessions and more. Get ready to unleash a whole lot of potential.

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forward

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about me

hi, I’m Aileen!

Advertiser turned lawyer turned entrepreneur.

As my career unfolded over the last two decades, I learned conflict is inevitable in business. People disagree, change and evolve. Sometimes they grow together, other times they move on.

But I also learned that candid, clear communication is essential for a standout business.

I’ve seen firsthand that when you’re willing to manage conflict instead of avoid, challenges become opportunities.

I thrive on working together, finding common ground and building relationships. I’m empathetic, curious and very comfortable having uncomfortable conversations. I help you distill facts, spot issues, and see the bigger picture in a way that is candid but kind, like the friend who tells it like it is, not just what you want to hear.

I live on the East Coast with my husband, Jared, and our dog, Jeff. I love good food, great conversation, and time spent outside (rain or shine).  I’ll jump in the ocean in any season, and I try to stay away from plant and garden stores, but it’s really hard. There’s such a thing as too many!